Our Advanced TV platform combines the efficiencies of automation, the power of data, and the scale of TV to deliver targeted TV media advertising. Powered by IPG Mediabrands’ data stack, AMP, this proprietary technology applies digital advertising’s efficiency models to TV advertising for better, simpler, and faster TV campaigns.
- Data-driven targeting through optimized algorithms and proprietary data that deliver against precise, strategic targets, not broad demographics
- Unified campaign management with our single, seamless platform to plan, buy, measure, and manage all advertising campaigns holistically, whether your target audiences are viewing ads from set-top boxes or smartphones
- Maximized reach within your budget through an efficient and effective complement to traditional TV